A detailed comparison of how sellers sync marketplace sales into their books.
There are three main approaches to syncing your data.
They differ in level of detail, data retention and available tools.
QuickBooks only — Xero has none
QuickBooks offers built-in connectors for several marketplaces, but their functionality is basic. Orders are processed as an invoice or sales receipt. Fees and marketplace tax aren’t separated, and the orders don’t reconcile to payouts. In some cases it create duplicate revenue transactions if multiple syncs are run together.
Dedicated sync tools
A step up from the built-in connectors. Most post one summarised settlement journal per payout, with fees and taxes broken out by type and reconcile to deposits. A few can record per transaction, but they are done as invoices or sales receipts that pile up in your ledger. Your books pass through a third party that may hold a copies of your data.
Nothing kept on our servers
The same payout reconciliation as the other sync tools, but every sale is recorded per transaction as a journal entry, not as a rolled-up summary, or many invoices in your ledger. Acceby posts directly into your accounting platform and keeps your financial records off its servers.
The things that decide whether your marketplace accounting is actually usable at the end of the quarter.
| Service | How it records sales | Reconciles to payout | Data kept on their servers |
|---|---|---|---|
| QuickBooks built-in connectoreBay Connector by Intuit | Per order, as invoices/receipts | Nodouble-counts orders vs payouts | Held by Intuit |
| Xero built-in connector | None — Xero has no built-in connector, so sellers go straight to a sync tool | ||
| A2X | One summary journal per payout | Yes | Retained ~7 years |
| Link My Books | One summary entry per payout | Yes | Up to 90 days after you leave |
| Synder | Summary per payout, or per transaction as invoices/receipts | Yes | Kept until you request deletion |
| Acceby | Per-transaction journal entries | Yes | Not stored on Acceby's servers |
Based on each provider's publicly published policies and documentation as of July 2026, and is not guaranteed to be accurate
Three things that matter when the books have to be right.
Every sale, fee, refund, and tax is recorded per transaction against the right account. Need a monthly or quarterly total? Roll the detail up on demand, in Acceby's own reports or your accounting platform's. A summarised settlement can't be broken back down.
Fees, refunds, and trickier items like shipping-label charges and reversals are all recorded. Even when charges fall across different payouts, they still make it into your books.
Acceby moves your sales straight from your marketplace into your accounting platform. Your sales and financial records aren't routed through or stored on Acceby's servers, and local logs are written for error handling only and cleared automatically.
Itemised marketplace accounting recorded straight into your own books, with your financial records kept off Acceby's servers.